SELECTED PROJECTS
Branding - APX Labs
I developed the digital branding for APX Labs, a software company that specialises in blockchain technology. The goal was to create a clean, modern, and professional identity that conveyed trust and technical expertise.
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Guided by the client’s vision for a minimalist, user-friendly design, I crafted a refined brand system incorporating subtle nods to blockchain architecture. The logo, typography, and colour palette were designed for consistency and adaptability across digital platforms, balancing clarity with innovation.
Website - Author Ellen Ryan
Author Ellen Ryan approached me to design a website that would reflect both the spirit of her storytelling and her own vibrant personality. The brief called for a space that would appeal to her core audience of children and young adults that was engaging, imaginative, and age appropriate.
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To bring this vision to life, I developed a custom design featuring bespoke illustrations inspired by Ellen’s unique voice and literary world. The website is not only visually engaging but also thoughtfully designed to be user-friendly and accessible for younger audiences. The result captures the essence of her work while creating a welcoming and memorable experience for her reader.​
Branding & Website - Merry Lil Santa
I had the opportunity to create the branding and website for Merry Lil Santa, a Christmas charity initiative founded by social worker Rachel Cunningham, in support of Focus Ireland. The drive raises funds via gift vouchers for homeless children and families across Ireland during the festive season.
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It was important that the visual language felt both trustworthy and uplifting, inviting people to take part in something meaningful.
A key focus of the website was usability. With cash donations not accepted, the platform was designed to make the process of donating gift vouchers as seamless and intuitive as possible. In addition to enabling donations, the site also serves as a transparent hub, keeping supporters up to date on the impact of their contributions and reinforcing the trust that drives the campaign.
PERSONAL PROJECTS
 StorÃnStorÃn is a pack I came up with as my final year project. It aims to equip people with all the information they need regarding their body throughout their life. For this project I focused on the first 2 stages, prepping children for bodily changes, autonomy and puberty. |  StorÃnThe Pack containing information & equipment to prep for puberty |  StorÃnLogo & Tagline |
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 StorÃnInformation Booklets |  StorÃnIllustrations |  StorÃnSocial Media |
 StorÃnWebsite |
 CRKCRadio Station Rebrand. As part of a college project we worked directly with CRKC radio station to bring a fresh identity to their brand, aiming to bring in a younger audience and reflect the station's diversity. |  CRKC RebrandStreet Art Poster |  CRKC RebrandPromotional Poster |
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 CRKC RebrandLogo & colour palette |  CRKC RebrandLogo & Tagline |